How long does setup take?

A few minutes. Authorize SP-API and Ads API in three clicks, walk away, and your six core reports populate themselves while DataDoe pulls historical data in the background. Most teams have their first AI summary the same morning they sign up.

How accurate is Doe? Does the AI hallucinate?

Doe is grounded in your real reports, not a general-purpose chatbot. Every answer cites the rows and metrics it used, so you can verify the numbers in one click. If the data isn't there, Doe says so — it doesn't invent.

Does this work for Vendor Central (1P) or just Seller Central (3P)?

Both. DataDoe supports Amazon Seller Central (3P) and Vendor Central (1P) accounts with dedicated reports for each.

How fresh is the data?

Reports refresh on Amazon's API cadence — orders and ads update multiple times a day, inventory and search terms refresh daily, financial reconciliations follow settlement schedules. Doe always reads the latest available data when you ask.

Do I need SQL or any technical skills to use it?

No. The reports are prebuilt and Doe answers in plain English. If you can ask a junior analyst a question, you can run DataDoe. Engineers who do want raw SQL access can use the Data Layer separately — but it's optional.

How is this different from Sellerboard, Helium 10, or other Amazon dashboards?

Most Amazon tools give you dashboards and leave the analysis to you. DataDoe ships the dashboards plus the analyst — Doe reads them for you, writes the summary, drills into anomalies, and tells you what to do next. You stop staring at charts and start asking questions.

Can my team and my agency use it too?

Yes. Invite finance, ops, PPC managers, agencies, anyone who needs visibility. Scope each user to specific brands, marketplaces, or reports. Everyone reads the same numbers — no more 'which spreadsheet is the real one'.

What about my COGS and costs that aren't in Amazon?

Upload your COGS once and DataDoe joins them to revenue automatically for true margin per ASIN. Same for off-platform costs — once they're in, every report and every Doe answer factors them in.

Does it handle multiple marketplaces and currencies?

Natively. US, EU, UK, JP, AU, CA — one login, blended view, currency-normalized to your base currency. Filter to a single marketplace or roll everything up. Doe answers across all of them without you switching tabs.

Who owns my data and how is it secured?

You do. DataDoe is approved by Amazon under the Public PII Process, encrypts everything at rest (AES-256) and in transit (TLS 1.2+), and lets you revoke access in one click. Restricted PII is purged after 30 days per Amazon's policy. Full details on the /security page.

Out of the box

Six reports waiting on day one

Connect Amazon, walk away, come back to populated dashboards. No SQL, no dashboard builder, no setup calls.

P&L Report

Real profitability per ASIN, brand, or marketplace. Amazon fees, FBA fees, ads, refunds, COGS — all reconciled automatically.

By ASIN By brand By marketplace

PPC Report

Campaign, ad group, keyword, and search term performance. ACOS, TACOS, ROAS, wasted spend, and bid recommendations in one view.

Inventory Report

Days of cover, restock alerts, aged stock, FBA storage fees, and reserved-inventory breakdowns. See risk before it becomes a stockout.

Days of cover Aged stock Restock alerts

Orders Report

Daily, weekly, monthly order volumes by SKU, marketplace, and channel. Returns, cancellations, and refund rates included.

Volume Returns Refund rate

Search Terms Report

Which queries actually convert, which burn budget, and which competitors are bidding against you. Organic and paid blended.

Converting terms Wasted spend Share of voice

Vendor Report (1P)

Sell-in vs sell-through, chargebacks, shortages, contra-COGS, and PO fulfillment rates for Amazon Vendor Central accounts.

Sell-through Chargebacks Shortages

Doe AI

An analyst that never sleeps

Doe is built on top of your reports — same data, same numbers, no hallucinations. Ask in plain English, get answers grounded in your actual sales.

Chat with Doe

Ask questions like "why is ACOS up 30% on the dog food brand this month" and get a grounded answer with the data behind it. No SQL, no dashboard hunting.

Answers cite the rows and metrics they used
Follow-up questions keep context
Pin answers to share with your team

Investigate Mode

Click any number in any report — Doe drills into what changed, when, and where. Anomaly detection and root-cause analysis in one move.

Compare periods automatically
Surface contributing SKUs, campaigns, terms
Generate a written summary you can paste anywhere

Scheduled Prompts

Save a prompt, run it every Monday at 8am. Get the answer in your inbox or Slack — no need to remember to ask.

Daily, weekly, monthly cadences
Delivered as written reports
Different prompts for different stakeholders

AI Summaries

Every report opens with a written summary at the top: what's up, what's down, what changed since last period, what to look at first.

Updates every time you open the report
Highlights anomalies, not vanity metrics
Tells you the "so what", not just the numbers

In the wild

What teams actually do with it

Three real workflows from sellers using DataDoe today.

PPC Manager

"ACOS just spiked. Find why."

Tuesday morning ACOS jumps 28%. Instead of opening 6 dashboards, ask Doe.

chat.datadoe.com

why did acos jump on tuesday

3 SP campaigns spent 4× normal on a single search term:

"organic dog treats"
spend $1,840 (avg $420)
clicks 312, orders 8
ACOS 84% (target 22%)

Finance

"Close the month in 20 minutes."

P&L by brand, fees reconciled, refund liability already netted out.

P&L · Oct 2025

Brand A Brand B Brand C

Net Revenue

$284K +12%

Gross Profit

$96K +8%

FBA Fees

$42K +18%

Ad Spend

$58K +4%

Operations

"Will I run out before Q4?"

Days of cover, in-transit stock, restock thresholds — color-coded weekly.

Inventory · risk

SKU DOC STATUS

DG-CHEW-12 68d OK

DG-LEASH-04 21d LOW

DG-BED-09 9d RESTOCK

DG-FOOD-22 142d AGED

DG-TOY-15 44d OK

DG-COLLAR-7 17d LOW

Day One

From login to first answer in minutes

No onboarding calls required. Get your first AI summary the next morning.

Connect Amazon

Authorize SP-API and Ads API in three clicks. We pull historical data automatically.

Reports populate

P&L, PPC, Inventory, Orders, Search Terms, and Vendor reports build themselves while you make coffee.

Ask Doe anything

Open chat, type your first question. Doe answers from your data, with the rows it used.

Schedule it

Save the prompts you'll re-run. Daily, weekly, monthly — delivered to email or Slack.

Inside every report

Built for the way ops, finance, and growth teams actually work

Every report ships with the same primitives. No hidden upsells, no "Pro" tier features.

AI summary at the top

Every report opens with a written brief: what's up, down, and what to look at first.

Period comparison built in

Day, week, month, year, custom range. WoW, MoM, YoY toggles on every metric.

Filters that actually filter

By brand, ASIN, marketplace, campaign, parent SKU. Filters persist when you switch reports.

Export anywhere

CSV, XLSX, PDF, scheduled emails, or push directly to Sheets / BigQuery via Data Layer.

Prebuilt reports.
With AI analyst.
And zero setup.

Six reports waiting on day one

P&L Report

PPC Report

Inventory Report

Orders Report

Search Terms Report

Vendor Report (1P)

An analyst that never sleeps

Chat with Doe

Investigate Mode

Scheduled Prompts

AI Summaries

What teams actually do with it

"ACOS just spiked. Find why."

"Close the month in 20 minutes."

"Will I run out before Q4?"

From login to first answer in minutes

Connect Amazon

Reports populate

Ask Doe anything

Schedule it

Built for the way ops, finance, and growth teams actually work

AI summary at the top

Period comparison built in

Filters that actually filter

Export anywhere

Multi-user, role-based

Multi-marketplace, native

FAQ

Set up in under
5 minutes.
Try free for 7 days. Then $97/month.

Set up in under 5 minutes.
Try free for 7 days. Then $97/month.

Prebuilt reports. With AI analyst. And zero setup.

Six reports waiting on day one

P&L Report

PPC Report

Inventory Report

Orders Report

Search Terms Report

Vendor Report (1P)

An analyst that never sleeps

Chat with Doe

Investigate Mode

Scheduled Prompts

AI Summaries

What teams actually do with it

"ACOS just spiked. Find why."

"Close the month in 20 minutes."

"Will I run out before Q4?"

From login to first answer in minutes

Connect Amazon

Reports populate

Ask Doe anything

Schedule it

Built for the way ops, finance, and growth teams actually work

AI summary at the top

Period comparison built in

Filters that actually filter

Export anywhere

Multi-user, role-based

Multi-marketplace, native

FAQ

How long does setup take?

How accurate is Doe? Does the AI hallucinate?

Does this work for Vendor Central (1P) or just Seller Central (3P)?

How fresh is the data?

Do I need SQL or any technical skills to use it?

How is this different from Sellerboard, Helium 10, or other Amazon dashboards?

Can my team and my agency use it too?

What about my COGS and costs that aren't in Amazon?

Does it handle multiple marketplaces and currencies?

Who owns my data and how is it secured?

Set up in under 5 minutes.Try free for 7 days. Then $97/month.

Set up in under 5 minutes.Try free for 7 days. Then $97/month.

Prebuilt reports.
With AI analyst.
And zero setup.

Set up in under
5 minutes.
Try free for 7 days. Then $97/month.

Set up in under 5 minutes.
Try free for 7 days. Then $97/month.